Every time I see this ad, I wonder how much thought was given to the name of this beer. Sure, it might be pale in colour, it might be a lager, and it might be made in Victoria, but who’s going to order a VPL at a bar – and not get slapped?!
Might as well order a Gaytime while you’re there.

And I wasn’t even going to mention this, but this picture? The most popular guy in the group has just told a hilarious joke. Everyone’s looking at him. So they cover him up with a huge picture of a beer bottle? And not even a very interesting beer bottle at that.

Are advertising companies even trying these days?

Madeline Schichtel has recorded one second of video for every day of 2011 and painstakingly stitched them all together.

It’s not just a clever idea

It’s not just a lot of hard work.

It makes me wonder how she found the time in such an amazingly eventful year.

2011 from hey_rabbit on Vimeo.